ProfitMax Accounting and Consultancy
Strategic finance, fundraising support and CFO advisory for startups and growing businesses.
ProfitMax helps founders and management teams build stronger finance functions, prepare for fundraising, understand their numbers and make better financial decisions.
The challenge
As businesses grow, the finance side rarely keeps pace. The result is a familiar set of problems:
ProfitMax steps in as the finance capability you don't have in-house yet — building the models, systems and reporting that let you see clearly and act with confidence.
01 · RAISE
Prepare your financial model, valuation and investor materials for your next funding conversation.
02 · SCALE
Build the finance systems, processes and reporting needed to support growth.
03 · DECIDE
Turn financial data into insights that help management make better decisions.
What we do
Get your business financially ready for investors.
Fundraising models, investor-ready projections, valuation support and data-room preparation.
Learn moreTurn assumptions into a financial model that helps you make decisions.
Integrated 3–5 year models, DCF valuation, scenario and sensitivity analysis, unit economics.
Learn moreSenior finance expertise without the cost of a full-time CFO.
Monthly CFO advisory, FP&A, budgeting, KPI dashboards, board and investor reporting.
Learn moreBuild a finance function that can scale with your business.
Chart of accounts, policies, SOPs, internal controls and finance team structure.
Learn moreReliable financial reporting that gives management confidence in the numbers.
Bookkeeping, monthly closing, management accounts, audit preparation, and multi-jurisdictional VAT/tax filing and consolidation (KSA, UAE, Singapore).
Learn moreFind your starting point
Who we help
Early-stage, venture-backed or bootstrapped, building their first real finance function.
Scaling fast and outgrowing informal financial processes.
Professionalizing reporting and preparing for the next stage.
Who need to understand their numbers and plan with confidence.
Who need financial analysis, modelling or due diligence support.
Why ProfitMax
Founder & Principal
ProfitMax was founded by Mohammad Ali Reaz, FCCA, CPA Australia, a finance professional with experience across audit, advisory and startup finance.
His work has included fundraising support, financial modelling, business valuation, finance function design, accounting frameworks, management reporting and strategic finance.
Having worked both within professional services and directly with growing businesses, he brings a practical perspective to building finance functions that support real business decisions.
Meet the FounderExperience
Detailed case studies are being prepared and will be added here. Summaries are available on request.
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Insights
Articles are in development and will publish here. Topics we're writing on:
Fundraising
Coming soon
Fundraising
Coming soon
Metrics
Coming soon
CFO Advisory
Coming soon
Cash Flow
Coming soon
Valuation
Coming soon
Whether you're preparing for your next funding round, building your finance function or looking for better visibility into your numbers, let's start with a conversation.